Increasing sales in E-commerce: 5 keys to success

increasing sales in e-commerce

Have your sales lost strength, or are you unable to reach your goal? We know it can be frustrating, and it is not easy to stay competitive in the growing digital market every day.  The good news is that increasing sales in E-commerce is not an impossible task. You just need to follow these 5 tips that we will explain here. At the same time, we also offer you a complete solution with which you can obtain excellent results.

Let’s get started!

#1 Increase your team’s productivity

With the help of technology, you can save time and money by automating repetitive tasks. This way, you will allow your team to have more free time for other important responsibilities: such as prospecting or developing new sales strategies that require more time and effort.

Increasing sales in E-commerce
Here are a couple of tasks you can automate to be more efficient:

  • Assign contacts directly to selected salespeople.
  • Automate interactions with your customers: create personalized outbound campaigns and schedule emails and other relevant messages to let the customer know you are there.
  • Automatically designate chat conversations within your team based on factors such as agent skill, their available bandwidth, and other parameters.
  • Set up automatic profiles of your customers based on their social and public information.

These are just some of those essential tasks where you can save time if you use the right tool.

#2 Improve communication with your customers

Actually, increasing sales in E-commerce is a job that requires many marketing strategies. You have to constantly think of ways to reach new customers and do it effectively, providing valuable content.

But if you want to connect with customers, you have to be where they are. And be able to communicate seamlessly across all channels.

However, managing multiple touchpoints can become a problem if you manage them separately. There may come a time when you can’t serve all your customers satisfactorily.

The solution? A CRM software that allows you to integrate your main support channels; these can be mail, WhatsApp, or SMS. Also, a CRM provides a chat for your website.

Being able to centralize your communication channels on a single platform means that you can have all your contacts’ information at your fingertips. This way, you can respond quickly to your customers’ requests.

#3 Create more strategies to build loyalty

Most companies channel much of their sales and marketing efforts into finding new leads. And they forget how important it is to create strategies to make sure they retain the customers they already have.

Here are some important tips for building customer loyalty:

  • Offer incentives to your customers 

A good way to encourage customer loyalty to increase E-commerce sales is to offer incentives for them to buy from you again. It can be anything from discounts on future purchases to VIP access to exclusive products or events.

Increase sales in E-commerce
Whatever you choose, make sure it’s something that will really appeal to your target market and make them want to come back for more.

  • Foster a sense of community 

Make your customers feel like they are part of a community. Create a forum or social media group where they can interact with each other. Certainly, this is a great way to get feedback and ideas from customers, as well as build a greater sense of loyalty among those who participate.

  • Keep your promises 

Make sure you keep any promises you make to your customers, whether it’s a satisfaction guarantee or a specific delivery time. If you don’t meet their expectations, they’re likely to take their money elsewhere.

  • Show your appreciation 

This can be as simple as sending a thank you note after every purchase or offering special loyalty rewards to those who buy from you frequently.

By following these tips, you will be able to encourage customer loyalty and increase sales in your E-commerce.

#4 Make payment easy and fast

After you have managed to get your customer to come to your online store and decide to buy from you, comes the key part: the payment. This critical point requires two important things:

In the first place, you have to be meticulous with the checkout. How many fields must the user fill in to be able to make the purchase? It is recommended that you do not exceed 10 or 12 fields related to contact and shipping information, shipping method, and final payment.

online store payment
Then, it is essential to include as many payment methods as possible if you want to be successful in virtual sales. Here are some of the most important ones:

  • Visa
  • Mastercard
  • American Express
  • PayPal
  • Apple Pay
  • Google Pay

Also, other important methods to take into account are bank transfers and cryptocurrencies, so widely used nowadays. Remember, to increase sales in e-commerce, you must be up-to-date with the most popular payment methods.

#5 Make data-driven decisions  

The days of making blind decisions and following the old trial-and-error technique are over.

But if you rely on technology and artificial intelligence, you will be able to collect data in the form of automatic reports. You can rely on these to make decisions regarding your sales strategies.

Based on reports and data analysis, you can detect your strengths and weaknesses. And with that information, design personalized strategies.

Indeed, personalization in a business is key.

In a standardized market, the key to success is the personalization: of experiences, systems, and platforms.

Do you know how you can achieve this? We have just what you need.

Customize your business to increase sales in E-commerce with a CRM that fits your needs

The new tool that revolutionizes the sales area is called Freshsales. This powerful software is a CRM focused on sales that will allow you to:

  • Customize your account to reflect your type of business.
  • Increase the efficiency of your teams by automating their tasks.
  • Connect with the customer from the CRM through their preferred channel.
  • Improve collaboration and align your teams to deliver more satisfying customer experiences.
  • Prioritize, track and monitor deals in the backlog.
  • Increase productivity with the power of artificial intelligence.
  • Configure roles, specify permissions, and delimit the margin of control of each sales agent.
  • Integrate your CRM with the applications you use every day.

Take advantage of the opportunity to close more sales on the go with a single tool.

Are you interested in growing your business? Then contact us, with no obligation.

Access our free consulting here.

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