We know that it is not easy to attract potential customers. One of the reasons for this is that some businesses don’t know how to adapt to current trends, especially after the Covid-19 pandemic.
In addition, these companies must also face a highly competitive market. Thus, their only option is to create innovative campaigns, so they can differentiate from their competitors and capture the public’s attention.
To help you overcome this challenge, in this article, we’ll show you several strategies you can implement to attract new customers and increase your profits.
First, let’s start planning your strategy to attract potential customers
Although the main objective of capturing potential customers is to effectively convert them into sales, before implementing any strategy, you must complete the following tasks:
Know your target audience: Identifying the people your product or service is aimed at is vital to create any advertising campaign. As a result, you can improve your proposal and have better communication with your audience.
Segment your customers: Segmentation will make it easier for you to get closer to your customers and help you discover new market niches.
Set a goal: If you establish the number of customers you need to attract per month, quarter or year, it will be easier to evaluate your performance and make better decisions.
Analyze your resources: Before implementing a sales strategy, you must know the staff you need, the tools you will use, and how much it will cost. This way, you can streamline your team’s workflow and get the desired results.
Align your team: Attracting potential customers is a task that requires the work of several departments. Thus, the sum of efforts and exchanges of information must be clear and quick.
What is the best strategy to attract potential customers?
Before we start with the strategies, it’s important to clarify that the tactics for attracting potential customers do not work in the same way in all organizations. For example, in the case of B2B companies, 80% of their customers prefer to be contacted by the sales team via email.
For companies with a direct end consumer, making a sale can be a complex process. One of the reasons is that there is a wide variety of channels that interact with each other. For instance, sometimes customers contact a company via WhatsApp, but prefer to make a purchase directly on its website.
Hence, if the question is “how do you attract potential customers?”, the answer will depend on the size and type of the company. Other factors such as budget, human and technological capital also play a key role in this process.
Based on this information, you can opt for the following options:
Attract customers organically: this involves creating digital content, such as blog posts, to capture the attention of potential customers. The purpose of this is that the public finds your brand on their own. And become interested in the products or services you offer.
Attract customers with paid advertising: this refers to the traditional way of promoting a product or service. With this strategy, the company must pay for its brand to appear in a certain communication channel.
Now, it’s time to show you the strategies to attract potential customers!
1. Re-engage with old contacts to attract potential customers
No matter how long your company has been in the market, you probably have a lot of contacts that you’re not taking advantage of.
Regardless of the link you have with them, we recommend you revisit your old relationships. You may be surprised at how many people you have met throughout your life, who has now become potential customer.
As an action plan, you can make a list of your 10 oldest contacts and write them an email. You can also contact them via phone or send them a message on LinkedIn. There you can tell them about your projects and the products or services you offer in your company.
2. Establish strategic alliances
For a business alliance to be successful, it must be done from the right perspective. Here are some aspects that you must keep in mind to succeed with this strategy:
Avoid your competitors: although it may seem obvious, we recommend avoiding alliances with your competitors. Instead, look for companies that add value to your proposal and complement your products or services.
Focus on companies that address your target audience: avoid collaborating with organizations that do not interact with the audience you are interested in. It is better to partner with companies that have a common audience, so you can share resources and get better results.
Establish an action plan: it is vital that when you sign the collaboration agreement, you establish an action plan that commits both parties to carry it out.
Collaboration must be beneficial to your customers: always keep in mind that the collaboration must be beneficial and attractive to your customers.
Similarly, we recommend that you analyze the business alliances you have made so far and determine whether they add value to your company. If they don’t, break them and start again. On the contrary, if they interest you, interact with these companies, and design a fruitful action plan.
3. Use affiliate marketing to attract potential customers
Affiliate networks are a very large and important advertising chain in today’s market. This strategy is very interesting because it allows you to interact with other sellers and entrepreneurs in your sector. The idea is that these people attract more customers to your organization, in exchange for a commission for each sale they make.
This strategy is an excellent option to increase your coverage as a brand and discover new advertising spaces. In addition, the investment with this strategy is very low. Since you will only pay for the results obtained.
4. Create communities focused on your potential customers
Talking about topics that consumers are interested in is an effective strategy to attract their attention. You can create Facebook groups, broadcast live or even open YouTube or TikTok channels. The idea is that you share information that is interesting to your audience through these media channels.
You can also create spaces such as forums, where people can share their problems. All of this will help you identify new market trends, know your customers’ opinions, and position your company as an authority on certain topics.
Nowadays, several tools can help you manage customer interactions. However, none compares to the platform offered by Freshsales Suite.
This sales-focused CRM allows you to:
- Make telephone calls.
- Track your customers’ end-to-end journey.
- Create profiles to understand your consumers better.
- Manage your sales channels centrally.
- And much more!
Are you interested in this tool?
At GB Advisors, we can help you integrate this and other technological solutions to automate your processes and boost your sales. We offer personalized attention with the installation and configuration of any software.
You will also receive advice from our group of experts, who will guide you step by step so that these tools work correctly and help you reach your goals.
Contact us and receive a free consultation.