Increase employee loyalty with a service catalog4 min read

employee loyalty

Do you have trouble keeping your employees happy? Don’t worry, you’re not alone. With the ever-changing professional marketplace, it’s a challenge for companies to maintain employee loyalty, and create a positive work environment within the team.  

There are several strategies you can use to increase employee happiness. One of them is to implement tools that facilitate their daily tasks. This can be achieved by creating a service catalog.   

With this communication channel, employees can self-manage all their requests in an agile way. This gives them a sense of control and ownership over their work. In addition, it allows you to track in real-time all your company’s processes. 

In this article, we’ll analyze the advantages offered by this powerful ITSM tool. We will also give you some tips that will help you create a service catalog to make all your employees happy. Let’s begin!  

Why are service catalogs important for employee loyalty?  

The Internet has radically changed all business processes. From recruiting a new employee to requesting a day off, there is no task too big or too small that cannot be handled online.  

Culturally diverse team of employees

For this reason, service catalogs play a vital role in building employee loyalty. Hence, this tool can help you improve the dialog between your team, and simplify their workflow. In addition, it allows you to connect employees directly with the IT department. This allows streamline the management of users’ requests, and increases the service quality.  

How to make a service catalog that builds employee loyalty?  

1. Visualize your catalog as a restaurant menu

To explain this concept, we can compare a service catalog to a visit to a restaurant. When you walk in, you receive a menu containing a list of all the food and beverages you can order. Each of the dishes is arranged in different categories, and you can check detailed information about the different ingredients.  

Your employees expect the same experience when it comes to requesting a service. Therefore, it is important to classify each service, and include the elements that compose it. As a result, your employees will be able to clarify their doubts, and save time when sending their requests. 

2. Create a multifunctional service catalog

An efficient service catalog should contain elements that involve all departments in your company. For example, you can include an option so your employees can manage the tasks related to the Human Resources team. In this way, they can access their payroll information, consult their benefits, and learn about the company’s activities.   

Likewise, by creating a multifunctional catalog, it will be easier for your team to manage the entry of new employees and the onboarding process. All of this will help to increase employee productivity and loyalty.  

Employee asking executive questions during presentation briefing conference room presentation. Project leader discussing with teamworkers in broadroom, analysing charts, graphs, financial evolution of company.

3. Increase your employee loyalty with a customized catalog

One of the advantages of service catalogs is that you can include elements that match your corporate identity. Using this option, you’ll provide a sense of belonging to your employees. In addition to this, you will be able to customize the catalog content according to your company culture.   

After finishing creating the catalog, show it to your employees so they can give you their feedback. This way, you can adjust it according to their needs and create an intuitive platform that simplifies service delivery.   

4. Present clear value propositions

Readability is one of the most important elements of a catalog. Make sure that each service and product has a clear and concise message. The idea is that when users read the content, they can clarify these doubts:  

  • What type of service can they use? 
  • How can I request a service? 
  • What is the duration of each service?  

Keep in mind that not all your employees are familiar with the IT terminology. Therefore, avoid using highly technical words and include a glossary with basic terms. This way, your employees will understand the entire contents of the catalog, and feel comfortable using it.   

5. Apply continuous improvements to increase employee loyalty

Once your service catalog is ready, you should monitor its KPIs to identify areas for improvement. This will help you recognize your team’s strengths and weaknesses. Additionally, you will obtain valuable information that will help you increase their productivity.   

Woman working on computer in cozy office. Beautiful worker looking at screen with gladness and charming smile

You must also keep track of the number of requests that your agents receive. Since this will help you evaluate their performance and effectively coordinate their activities.   

Are you ready to increase employee loyalty?   

Perfect! Then, you should use the best IT tools, that’s why we invite you to try Freshservice. This service desk software has a platform that facilitates the creation of service catalogs, and it also improves the user experience.   

At GB Advisors, we can help you integrate this and other technological solutions to automate your processes and increase employee loyalty. We offer you personalized attention with the installation and configuration of any software.    

You will also receive advice from our group of experts, who will guide you step by step to make these tools work properly and help you achieve your goals.       

Contact us today and receive a free consultation. 

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