How many times have we heard about the digital transformation? It has been so frequently repeated that the idea behind got lost in generic recommendations to achieve it.
In consequence; people in charge of digital transformation bump with a wall of resistance little has to do to do with the process of implementing it as such. In other words, resistance is more related to the need, means and methods of selection than the adoption itself.
This fact throws an interesting light over our purposes and expectations towards digital transformation. At the same time, it warns us and shows how much myths have permeated on digital transformation to make it harder.
So, it is time to take advantage of what light to look shows us to carefully see what it means to carry out the digital transformation projects of your company; and the premises that you must take care of to integrate them under your own rules and rhythms.
What do we think about when we talk about digital transformation? Usually when this concept or need comes up; the first mental image that comes to us is updating tools and/or devices that give us competitive advantages in our market.
There are also people who go a step further; and associate digital transformation with the need to adopt technological solutions to help us making more efficient at our service – and our customers – through automation.
Such visions are perfectly valid. However, and bringing again the term’s background; it is necessary to reconsider what it means for your company and what it represents for your business operations. Let’s see some approaches and tips to achieve it.
Approaches to Digital Transformation
So, considering that digital transformation encompasses as many aspects as specific needs; your options range from the simplest to the most complex in terms of adopting new technological proposals.
Also, the elements that make up the digital transformation are in constant evolution; so you’ll always have to rethink and update your tools, technologies and methods.
In other words, the elements of digital transformation are changing day after day and vary from company to company. Therefore, there isn’t a single methodology that helps us to advance in its correct implementation.
In any case, we can approach it from 4 main perspectives:
1) Digital transformation based on products
We speak of digital transformation based on the product when our main motivation is making easier the views; follow-ups and similar tasks to add value to the product proposals.
2) Digital transformation based on the budget
This is centered on optimizing processes and procedures in terms of costs and investments to make capital investments more profitable and flexible.
3) Digital transformation based on production
It’s the one concentrated on connecting production processes and data with devices and Artificial Intelligence.
4) Digital transformation based in the customer
We use it when we focus digital change in the overall improvement of the user experience by adopting technologies and tools that offer us more information about their preferences.
Each and every one of them demands a cultural transformation that, most likely; it’s the source of all the complications that we usually find in digital transformation projects.
Digital Transformation and Cultural Transformation
In principle, the real key is transformation as such, and not the digital component. In other words, before moving on to the digital domain (which includes the technology component to which we usually point as responsible for all the complications); you have to look at the human behind it.
Let’s start from a universal premise: Technologies are created and adopted by people and to make their work easier. In other words, technology should be put at the service of people, and not the opposite.
So, the real challenge of digital transformation is to overcome resistance to change; and adapt the business culture to the new approaches that the digital transformation offers to make the most of them.
In short, digital transformation really originates in the cultural transformation of all the members of your company because they must transform their attitude and position towards digital changes to become more friends with technology, and less dependent on it. A comprehensive approach to achieve it becomes quite useful then.
3 levels towards the Digital Transformation
Although cultural focus and assimilation are important to achieve the necessary digital transformation; and also is taking into account that there is not a single methodology to get into your particular transformation project, there is a framework with three well-differentiated levels that are worth knowing to simplify our digital transformation projects.
Experts agree that the digital transformation pyramid gives us a complete structure to assimilate them. The model goes like this:
As we can see, the first level (Business Strategy) corresponds to the theoretical part that surrounds the project. In it, we create and study the general guidelines same as times of execution. In this phase we diagnose our transformation needs; and we create and update campaigns to integrate into the corporate culture.
In the second level we enter to the execution phase. This is also divided into the Internal (Operations and Model) and External (Customer-facing) aspects towards the market. In it we begin to trace actions towards the implementation of the technologies that we will adopt, and we will begin to interact with them. Here we also begin to take over the technologies we adopt, and make them part of the corporate culture.
Finally at the third level we find the technologies put at the service of those who adopt them. They are the base of the pyramid on which the digital transformation takes place, although the strategy starts with the Strategy.
The importance of this referential frame lies in the influence that each level and aspect has an over the others. And to achieve a considerable level of digital transformation, we must advance in the framework in at least two of them.
GB Advisors accompanies you on all of them and puts your services to your expertise to get into your digital transformation projects; as to implement the necessary tools that help you stand out in your market. Contact us here for more details.