The Gartner Magic Quadrant – or Gartner Quadrant reflects the results of research and analysis of the Gartner Group. This company focuses on the analysis applied to new trends in the technology market.
The object of the Gartner Magic Quadrant is helping enterprises to quickly understand how well technology providers execute the established goals and visions; and how well they perform in the market. This is the reason why companies dedicated to the creation and commercialization of technology uses this comparative guide.
In other words, the Gartner Magic Quadrant is a compiling list of companies who stand out for meeting the highest standards of quality in technology. In this regard, it also serves as a comparative checklist to improve and enhance solutions in IT-ITSM.
Understanding their specifications and interpreting their results is a task that requires discernment while meeting its standards demand more dedication. Let’s give a closer look at what companies need to gain recognition and being awarded by the Gartner Magic Quadrant, and what are the advantages of appearing on it.
Understanding the Gartner Magic Quadrant
The Gartner Quadrant is divided into two axes that meet at a central point. On the one hand, the vertical axis represents the market awareness resulting in the benefit of suppliers and customers.
On the other hand, the horizontal axis reflects and measures the ability to execute the vision of market providers like this:
Now, let’s see what it means to belong to one or another quadrant, and what impact they have.
Companies according to the Gartner Magic Quadrant:
Consists of providers of IT solutions and services – ITSM that have met the highest scores. Such scores feed a list of specific items that meet the market’s demands; and ability to execute.
According to the Gartner Magic Quadrant, Leading companies are those who offer an extensive product portfolio, capable to adapt to the changes of the market.
These are companies that offer good products and services but limited to certain aspects of demand. In other words, they offer neither variety nor adaptability to the market’s demands.
This is not necessarily a disadvantage. It simply collects and fills a stopper different from the previous quadrant.
These companies show similar features as the leaders – located in the upper right quadrant. They are capable of predicting the market needs; however, they do not have a solid platform to globally address to these needs.
Here, the Gartner Magic Quadrant gathers the interest groups or stakeholders whose qualifications do not meet the checklist needed to reach the other categories.
New niches and markets in the Gartner Magic Quadrant
The Gartner quadrant has interactive features that allow companies to channel objectives and business needs. These features allow the creation of new specific graphics and quadrants for customers in that specific market.
Next, these new graphics are shared to create custom Magic Quadrants that are then subjected to internal analysis. Of course, creating a new Gartner Magic Quadrant requires filling a specific agenda that includes:
- Market Definition
- Project group and timing
Each one of these aspects includes a new collation list contrasted to research data collected directly from the market. This means that each new quadrant passes through many internal revision levels.
The idea behind these filters is ensuring compliance with the research agenda when defining new markets quadrants. Upon completion, the new Magic Quadrant is placed in a list of planned research page, which is annually reviewed.
Advantages of belonging to the Gartner Magic Quadrant
Achieving a position in the Gartner Magic Quadrant serves as an objective reference. Meeting the objectives set by the Gartner Group and being recognized by them is a synonym of quality and prestige.
In other words, Gartner’s market trend analysis in technology and services ensures quality and knowledge tailored to the real needs of the market. So, if your company counts on them – of course, if your company devotes to the creation and marketing of technology products; means that it went through a selection process with very specific filters that deserve worldwide recognition.
However, we must fairly understand and process Gartner’s quadrants with discretion and discernment: Aspiring the Leader’s quadrant is not always the best choice for all companies. Additionally, it’s impossible that all companies belong to this quadrant.
So, it’s also worthy of respect Challengers market, which represents a very good choice in certain contexts. Also, niche players support better than leaders some demands in other contexts. In other words, quadrants and their interpreting will depend on how the vendor aligns with your business goals.
The Gartner Magic Quadrant studies new perspectives for key markets that provide critical insight into the industry, company size or geography. This allows a comprehensive understanding of products; services and suppliers either because you dedicate yourself to creating and marketing of technological options; or because you require them to promote your business.
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